A Crust & Crumb Academy course
From Oven to Market is the complete system for selling what you bake. Pricing, packaging, booth setup, customers, wholesale, and the systems to grow without burning out.
Built by a baker who's done it for two decades. Taught for the bakers ready to do it right the first time.
14-day money-back guarantee. Lifetime access. Two ways in, pick the track that fits below.
You're ready, but you don't know what to charge, how to pack, or how to talk to customers without feeling weird about money.
You set up a table, you take cash, you go home tired and not sure if you made anything. You want a system, not another spreadsheet to ignore.
Wholesale, repeat customers, a real booth, eventually a brick and mortar. You don't want to play catch-up. You want to be ahead of the game.
"As we build the business, we don't want to play catch-up, we want to be ahead of the game and be ready for growth. The better we can do now, the sooner we can reach our goal of a brick and mortar bakery cafe."
Renee, working through the early lessons with her partner Heather
Nine modules. Built in the order you actually need them. Every module has a teaching video, a printable worksheet, and a real example from a working market baker.
The five decisions you have to make before you bake your first loaf for sale. Who you serve, what you sell, the time you actually have, the money the business owes you, and the math on whether this will pay you back. By the end of this module you can describe your bread business in one sentence.
Cottage food law, state by state, without the legalese. What you can sell, where you can sell it, the sales ceiling in your state, the forms and inspections you actually need, and the disclosure language that keeps you compliant. Built so you can stop worrying and start selling.
The math most bakers never do. Cost per loaf, hidden overhead, your hourly labor priced in, and a price card you can hold. Why "I'll just charge what feels right" is the fastest way to quit. Includes the Cost-Per-Loaf spreadsheet — you duplicate it to your drive and your numbers are done in an hour.
What you're actually liable for as a home baker. Product liability versus general liability. Where your homeowner's policy stops covering you. The certificate of insurance most markets require. And the scripts for what to do the first time a customer says, "I think your bread made me sick." Sleep-at-night coverage built for a cottage operation.
The visible parts of your business that decide whether a customer stops or walks past. The twenty-foot test. Your label, packaging, and price card. Photographing your own bread with the phone in your pocket. Your fifteen-second story. The apron, the sign, and the small stuff.
The script. How to capture names without being weird. The Wednesday email that pulls them back. The four-week welcome sequence that turns a first-timer into a regular. The AI prompt library you can run from your phone. And the recovery scripts for the bad loaf, the missed order, and the lost customer.
The day. The six-step booth flow. Sampling that sells. Three-zone pricing on the table. Three closes that actually work. And the slow-day playbook for bad weather, the long season, and the Saturday when nothing moves. The cushion-account math is in there too.
The custom storefront, built for you in 48 hours. An eight-section questionnaire walks you through brand, visual style, your story, market operations, products, pickup, policies, and submission. Recipe Pantry Pro handles your costing. The Crust & Crumb App handles customer questions. Simple AI workflows save you Saturday morning prep.
Knowing when to grow, when to hold, and when to stop. The base-dough production model. Your personal capacity ceiling. The decision to hire your first helper. The cottage-food ceiling — what happens when you outgrow your state's cap, and how to decide whether to cross it. And the five-year plan that keeps the reason you started intact.
Every worksheet, checklist, label template, price card, and questionnaire you see in the course, in editable format. Yours to keep. Updates as new tools ship.
An 8-minute walkthrough of what this course is and who it's for.
Saturday morning. Half the loaves go in the first hour.
Self-paced is the full course on your schedule. Coached adds live group calls with Henry, written feedback on your pricing and packaging, and a private Skool channel just for coached students.
Course lessons open the moment you check out. Watch in order, skip around, or download the worksheets and start with pricing today.
You don't have to finish in a weekend. Most students work through one module a week and apply each one to their next market. By module 5 you should already see the difference at your booth.
Self-Paced
$497
Coached
$997
Payment plans available at checkout. Both tracks include lifetime access and our 14-day money-back guarantee.
I'm Henry Hunter. I served in the Army. I spent 26 years in advertising at CBS and Fox. I've written six books. I rebuilt my body and my craft around bread after a knee, a shoulder, and a back injury made every other workout feel like a punishment. Bread didn't hurt. Bread paid attention back.
Across my Facebook page, the Baking Great Bread at Home community, the blog, and the Crust & Crumb Academy on Skool, I reach more than 50,000 home bakers. I also run the Recipe Pantry, the YouTube channel, and a small operation called Vitale Sourdough Co. I've been at market tables since before "artisan" became a buzzword.
I built From Oven to Market because every week I get the same five questions from bakers who are good enough to sell and don't know where to start. This is the answer.
Drop your name and email and I'll send you Module 1, Foundations, plus occasional notes on pricing, market days, and what's working for bakers selling right now. No spam. Unsubscribe anytime.
You can keep guessing at your prices. You can keep hauling product to a 7 AM market on three hours of sleep and hope it sells. You can keep wondering if you made anything by the time you load the car back up.
Or you can build the thing right. From Oven to Market is the system. It's the pricing, the packaging, the booth, the script, the wholesale, the AI tools, the growth plan. It's everything I wish someone had handed me twenty years ago.
You don't want to play catch-up. You want to be ahead of the game.
Lifetime access. 14-day money-back guarantee. Built by a working baker for working bakers.